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Promotion is when the advertiser wants the target consumer to take specific action. An example of a promotion objective could be: Get people to come to my sale this weekend.

Generally, promotion requires reach  (talking to a lot of people) and promotion requires frequency (reminding them over and over).

Think of it this way: suppose you were having a party and wanted 100 people to attend. You would probably need to invite 120 people since some of them will be out-of-town, have other plans, or will cancel at the last minute. 

Promotional advertising is similar, if the advertiser wants people to come to the sale this weekend, s/he will have to ask a lot of people since some may be out of town or have other plans.

You Can Reach THOUSANDS Of People with a promotion on Farm Fresh 102.9

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